As a motion designer working on graphics for a cooking show that also has an at-home delivery service, my primary duty was to create visually engaging content that enhances the viewer's experience and increases brand recognition. I must ensure that all graphics and animations were informative and easy to understand while also promoting the delivery side of the business. My role starts in the conceptual stage, involved with discussions regarding the art direction and style of the graphics. It extends to the creation of titles, lower-thirds, transitions, and logo animations. I am also responsible for optimizing all designs for the appropriate mediums of delivery such as broadcast, web, or social media. In this role, my primary goal is to create compelling, informative graphics that align with the brand's messaging and improve the overall viewing experience for the audience.