Motion Designer | Graphic Designer | Motion Designer | Graphic Designer | Motion Designer | Graphic Designer |
NYU Langone
The Brief
Redesign NYU Langone Health's Instagram post templates and visual system to align with the organization's refreshed brand identity, creating a cohesive, accessible, and engaging presence across all content categories.
Creative Approach
Templates reflect NYULH's updated visual identity — clean, modern, and human-centered. Design balances institutional authority with approachability, using the new brand color palette, updated typography, and a consistent grid system to create a recognizable feed aesthetic.
Left Post: Redesigned the quote cards for doctors at NYU Langone Health
Middle post: Created a carousel post for the end of year showcasing all the highlighted moments the hospital had.
Right Post: Created a post for the badges awarded to the hospital every year for best in medicine.
The Brief
Leverage the cultural moment of Super Bowl weekend to humanize NYU Langone Health's world-class physicians — positioning them as high-performers in their fields, much like athletes. The post aimed to boost brand awareness, drive engagement, and highlight the breadth of NYULH's clinical specialties in a fun, accessible way.
Creative Approach
Deep teal/navy background unifies the multi-panel layout. All subjects wear NYULH purple athletic wear, reinforcing brand color throughout. Name and specialty treatments use clean white typography with the NYULH logo lockup in the corner — keeping it editorial and ownable.
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NYU Langone Grossman
The Brief
Redesign NYU Langone Grossman's Instagram post templates and visual system to align with the organization's refreshed brand identity, creating a cohesive, accessible, and engaging presence across all content categories.
Creative Approach
Templates reflect NYULH's updated visual identity — clean, modern, and human-centered. Design balances institutional authority with approachability, using the new brand color palette, updated typography, and a consistent grid system to create a recognizable feed aesthetic.
Left Post: Created a research template for a Robotic Resection on the Mainstem Bronchus
Middle post: Created a carousel post for the end of year showcasing all the highlighted research the hospital had.
Right Post: Created a Q+A template for research on GI Oncology
The Brief
Communicate original NYULH research findings to a general audience in a clear, trustworthy format — establishing the institution's thought leadership in orthopedic care while providing genuinely useful clinical insight to patients and caregivers considering shoulder replacement surgery.
Creative Approach
Dark, near-black backgrounds (#0a0a0a range) create a premium editorial feel that sets research content apart from general lifestyle posts. NYULH purple accent bars and the logo lockup provide brand consistency. Typography is clean and sans-serif throughout — prioritizing legibility on mobile. The cover image (X-ray visual) grounds the topic medically while remaining visually arresting in-feed.
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The Brief
Redesign NYU Langone Health's YouTube visual presence to reflect the institution's updated brand identity — creating a consistent, recognizable thumbnail system across all content categories that drives click-through, builds channel authority, and scales efficiently across a high-volume content operation.
Creative Approach
Consistent logo placement — bottom-left lockup across all categories
Bold, legible display typography sized for mobile and small thumbnail views
Category-specific color and tone — dark/navy for clinical; warm/natural for food and seasonal
Scalable templates built for a high-volume, multi-team production workflow
Grid cohesion — thumbnails designed to complement each other when viewed on the channel page
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