Motion Designer | Graphic Designer | Motion Designer | Graphic Designer | Motion Designer | Graphic Designer |
NYU Langone
Redesign NYU Langone Health's Instagram post templates and visual system to align with the organization's refreshed brand identity, creating a cohesive, accessible, and engaging presence across all content categories.
Leverage the cultural moment of Super Bowl weekend to humanize NYU Langone Health's world-class physicians — positioning them as high-performers in their fields, much like athletes. The post aimed to boost brand awareness, drive engagement, and highlight the breadth of NYULH's clinical specialties in a fun, accessible way.
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NYU Langone Grossman
Redesign NYU Langone Grossman's Instagram post templates and visual system to align with the organization's refreshed brand identity, creating a cohesive, accessible, and engaging presence across all content categories.
Communicate original NYULH research findings to a general audience in a clear, trustworthy format — establishing the institution's thought leadership in orthopedic care while providing genuinely useful clinical insight to patients and caregivers considering shoulder replacement surgery.
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Redesign NYU Langone Health's YouTube visual presence to reflect the institution's updated brand identity — creating a consistent, recognizable thumbnail system across all content categories that drives click-through, builds channel authority, and scales efficiently across a high-volume content operation.
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