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Mascot Hall of Fame

For the Mascot Hall of Fame's Class of 2026 fan vote, I designed a six-piece editorial series spanning nominee announcement through induction — including a Hall History header, a "College Pride Goes National" nominee grid, a "Mascot Royalty" piece, a "Last Chance to Vote" urgency graphic, a post-voting anticipation post, and a nominee city map. Built in MHOF's brand system (purple, blue, green, gold on navy, halftone texture, Barlow Condensed/Playfair Display), the series established the bottom-anchored layout now used as the Hall's campaign standard.

A series of bold, high-impact digital posters celebrating iconic sports mascots across collegiate and professional teams. The goal was to create a unified visual system that highlights each mascot’s personality while maintaining consistency across the full collection.

The designs balance team branding, expressive character imagery, and strong typographic repetition to create a dynamic and collectible visual series.

Mark the return of MLB Opening Seasonwith a celebratory post from the Mascot Hall of Fame that spotlights the league’s most iconic baseball mascot inductees.

Objective: Generate excitement at the start of the baseball calendar by uniting the HOF’s MLB roster in a single graphic — reinforcing the HOF’s authority in the baseball world and driving engagement from fans across every featured franchise.

Celebrate Pride Month 2026 on behalf of the Mascot Hall of Fame and showcase the breadth and diversity of the Hall's inductee roster.

Objective: Create a festive, shareable social graphic that highlights HOF mascots across the rainbow spectrum — driving engagement, visibility, and community celebration throughout June.

Congratulate the Spurs Coyote on being named Last Mascot Standing of the NBA Finals — a bracket-style fan vote celebrating the best mascots in the league.

Objective: Amplify the win, drive engagement from Spurs fans and the broader mascot community, and celebrate the Coyote’s iconic status as one of the NBA’s most beloved characters.

Announce Fredbird's induction into the Mascot Hall of Fame, Class of 2025, and drive excitement for the Game Day celebration on Sunday, April 26th at Busch Stadium.


Objective: Build fan hype, celebrate a legacy milestone, and drive attendance/engagement around the induction game.

Wish fans a Happy Earth Day on behalf of the Mascot Hall of Fame, using Globie — the Harlem Globetrotters' globe-headed mascot — as the natural, on-brand ambassador for the occasion.

Wish fans a Happy Mother's Day from the Mascot Hall of Fame by spotlighting real mascot mom-and-kid pairs — the Phillie Phanatic with his mom Phoebe, and the Oriole Bird with Mother Bird — making the holiday feel personal and rooted in mascot lore.

Announce the launch of the Mascot Hall of Fame’s brand new website — a destination for inductee profiles, mascot news, merchandise, and fan voting.

Objective: Drive traffic to mascothalloffame.com, generate excitement around the platform’s new features, and reinforce the HOF as the definitive home for mascot culture online.

Tap into the Millennial vs. Gen Z cultural conversation to make the Mascot Hall of Fame feel relevant, self-aware, and shareable across generations of fans and followers.

Objective: Drive organic engagement through humor and relatability — positioning the HOF as an org that doesn’t take itself too seriously while still celebrating its mission and legacy.

Send a Memorial Day greeting from the Mascot Hall of Fame that feels warm, festive, and authentically mascot-world — celebrating the holiday the way fans actually live it.

Objective: Drive seasonal engagement and goodwill by connecting the HOF roster to a universally relatable moment — backyard cookouts, pool days, and all-American summer energy.

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