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Mascot Hall of Fame
The Mascot Awards was created to give mascots the spotlight they rarely get, celebrating them as the performers, storytellers, and fan favorites they are. The event needed an identity that felt prestigious enough to be a real honor while still capturing the humor and energy that make mascots so beloved. The logo was designed to anchor the awards across announcement graphics, social campaigns, voting pushes, signage, and merchandise, giving the event a bold, recognizable face that works as well on a phone screen as it does on a stage.
For the Mascot Hall of Fame's Class of 2026 fan vote, I designed a six-piece editorial series spanning nominee announcement through induction — including a Hall History header, a "College Pride Goes National" nominee grid, a "Mascot Royalty" piece, a "Last Chance to Vote" urgency graphic, a post-voting anticipation post, and a nominee city map. Built in MHOF's brand system (purple, blue, green, gold on navy, halftone texture, Barlow Condensed/Playfair Display), the series established the bottom-anchored layout now used as the Hall's campaign standard.
A series of bold, high-impact digital posters celebrating iconic sports mascots across collegiate and professional teams. The goal was to create a unified visual system that highlights each mascot’s personality while maintaining consistency across the full collection.
The designs balance team branding, expressive character imagery, and strong typographic repetition to create a dynamic and collectible visual series.
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